Heads up, kayak tour operators! We already know that you are struggling with time and resource management. Like all the other water sports businesses, your kayak company has on top of other things to organize your equipment and personnel and you don’t even know where to start.
But, what if I told you there is a simple way to manage all your resources and make a bigger profit as well? Yes, you read it well! Put all the messy paperwork aside and start organizing your business with an online booking software. But your business doesn't stop there. You have to take care of your online business too.
It is known that we all live in a rapidly changing digital era. More than 148.3 people use the Internet to make reservations for their accommodations, tours, and activities (Statistic Brain). If this is not enough to convince you to pay high attention to your online presence, maybe you need to also consider that Internet travel booking revenue has grown more than 73% over the past 5 years (Statistic Brain). However, you might still wonder what a kayak company can actually do, besides having a booking software...
Keep reading and you will discover 8 tips to enhance your online presence and manage your tours efficiently.
1. Find the target market for your kayak company
Finding your target audience can be really hard but it's the most important thing that distinguishes professionals from amateurs. First of all, you need to find out the market that will be more likely to book your tours and activities. Demographics like age, gender, income can be easily defined. Knowing these, you can proceed with psychographics (personality, attitudes, values) that will tell you why these people prefer your kayak experience. Once you know your target market, you will better understand how you should promote your business online and offline. Trust me, you will feel much more confident about the experiences you provide and your marketing efforts as you will better know your clients!
2. Develop a multi-platform presence
Each social media platform has its own unique tone, audience, and challenges. If you combine all these channels cohesively, you will have impressive results. 85% of customers expect businesses to be active on social media (Vocus). That says a lot!
Choose the right social media platforms
You'll want to focus on the social networks that your niche market mostly uses. In that way, you will reach the widest audience and generate the greatest return on investment (ROI). Instagram, for example, really helps you with engagement, but Facebook is undoubtedly a social giant.
Create unique content
36% of online travelers visit social networking sites to influence destination selection (World Travel Market London). This can only mean that if you're using your digital space appropriately, it's most likely that they will find you! Furtherore, by creating amazing content, you can increase your chances of getting your kayak company noticed by the travelers-customers. You could use your Instagram page to post photos of people kayaking in your destination so that you will make them come and visit you.
Customers usually appreciate if your social media content is user-generated. Use real human beings. Photos from your tours, comments of clients or even live streaming on Instagram could increase your audience. It won't be hard to search for your customers' photos on Instagram as we live in an age that everyone is posting anything they do. Build a trust relationship between your business and the customers.
3. Publish a well-designed website
Your website will definitely be one of the first things that your audience will search. You have to make sure it's attractive, simple, and user-friendly. This means that your contact info and your tour details must be detailed and accessible. Any distracting links or buttons should be removed as it will create an amateur look and feel of the webpage.
Kleesto, our booking software, offers you a monthly plan which includes a professional website designed to serve your needs.
4. Personalization is the key
Experiences tend to be more personalized. They make customers feel more special. To provide consumers with personalized travel experiences they crave, technology is often the key. One simple way a kayak company can achieve it is with:
-Vouchers/Personalized Promo Codes
A booking software gives you the ability to customize your pricing so that you can personalize anytime any promo code or voucher. This will give your customer the impression of exclusivity and will appreciate it.
Design a tour that is rare and unique and you are the only kayak tour operator that provides it. Everyone will ask for it! You can even make it customized to your customers' needs.
5. Start writing a blog
A blog page could be the place that allows a tour operator to further explain their experiences. It will be a place for storytelling and sharing news that could take off the company's relationship with the audience. You can add your blog on your website for more engagement. You can even ask for customers testimonials and then write a story about them on your blog.
6. Collaborate with influencers
52% of travelers were so influenced by social media that they changed their original travel plans (Sprout Social). This means that collaborating with people with massive audiences can seriously benefit your tour company. Travel bloggers are the ideal influencer you'd want, but lifestyle bloggers could match too. However, it would be better to do some research to make sure that the partnership would be successful. And if you want to track their performance kleesto can help you with that too! By simply adding a piece of code on the travel blogger's blog you will know at any time how many bookings this partnership brought to your kayak company.
7. Combine travel products
What we suggest at this point is to experiment combining kayaking with something else that could be of interest to your clients. This strategy will provide a better experience to your customers and will make your company stand out. You can add your own tours or partners with other tour operators with the help of kleesto system and increase your partner channels fast.
8. What about data analysis?
The "Analytics Revolution" is currently changing the way companies organize, operate, and create value in the travel industry. Each social media platform and your website provides you with statistics to check your performance. You can analyze this information and find out everything about your customers' preferences. You can also track the performance of the "Book now" button on your website and everything related to your business. Our booking software offers you a complete business analysis in the analytics dashboard.
Online presence is beyond doubt the most essential part of your business whether it is your website or your social media. As a tour operator you have to do many things in one day. Why don't you leave the distribution of your experiences to kleesto and manage everything in an all-in-one solution?
Make automation your new best friend!