Advanced business analytics for tour operators and activity providers

Learn how to use Kleesto’s business analytics and get a deeper understanding of your tours and activities.

The past few years, we were constantly in contact with people like you. Tour operators and activity providers have become our greatest friends.

As we were building kleesto, your problems, your desires, and your main concerns were our guiding-lines. One of the most frequent themes of discussion with tour operators along the years was business data analysis.

We know that the process of measuring your growth is a hard and time-consuming task. Mistakes can easily happen and it seems like every company is struggling with analyzing its own performance. That's why kleesto is designed the way it is.

We measure everything. You get results.

To show you what I mean, think about the following questions:

  • Which ones of my sales channels are providing the greatest value?
  • What percentage of my tours is coming from each channel?
  • Which one of my activities is the most popular?
  • How many tours did Ι book during the past 6 months?
  • What's the average number of tickets per booking?

We took into consideration all your thoughts and questions and designed our business analytics feature based on them. kleesto will give answers to all these questions. Our business analytics system encompasses various business intelligence tools which provide a clean visual overview of your performance.

You are not just getting results. Every number is represented in its most optimal way to be understood. Clarity is what we offer.

We turn your results into useful insights that help you make better decisions. Keep reading and you will understand more.

Discover how to use kleesto’s business analytics

By clicking on the “reports” tab on your dashboard, you will find everything related to what’s happening in your travel business. This is how it looks like at first sight.


business analytics


The upper part of your screen informs you about the most critical numbers of your travel company. This is where you can enjoy a quick overview of what’s happening and retain the control of your business.

You are receiving data about:

  • Your Monthly Sales & Average Sales per Month
  • Your Partner Sales & Average Partner Sales per Month
  • Tickets per Booking
  • The number of your Monthly Tickets

But, kleesto has more to offer. You can further analyze your data. As you can see, you can reach a greater understanding of:

  • Your Channel Sales
  • Your Activity Sales



About your channel sales:

kleesto gives you the opportunity to examine which channels perform the best in a way that is clean and easy to understand. If you move your mouse pad on the different colours (channels) of your business report, the results will be revealed to you both as a number and as a statistic. Therefore, making comparisons will be a matter of a few seconds.

Furthermore, as you can see, you are free to choose the specific period that you want to analyze. Just fill in the start and end date and you will get what you are looking for.

About your activity sales:

The same system is designed for your activities. Identify which one of them is profitable is helpful to understand your overall performance and draw important conclusions.

It is time to amplify your business intelligence and take control of your business!


Business analytics of your channels based on seasonality



If you scroll down a little bit your business analytics page, you will find what is portrayed in the image above.

This kind of representation is perfect for identifying patterns that emerged in the past and are most likely to appear in the future.

You can obtain useful insights on how you will arrange your future strategy.

Furthermore, seasonality analysis correlates a lot with tour operators in nature or in countries where the climate is harsh. In these cases, the weather is often a reason to cancel a tour or activity and many times activity providers are thinking to completely stop operating off-season.

But, without measuring your performance, how can you know if it’s a good choice to keep providing these activities?

On the other hand, you can boost your marketing campaigns in these months when your tours and activities are receiving most of its bookings. All you need is a few smart marketing moves.

To illustrate that, some of the best practices that your fellow tour operators favour in similar situations are:

  • To offer packages or discounts for raising the potential of their best tours.
  • To focus their marketing campaigns on these specific activities (for instance, you can dedicate your whole budget on creating a video promoting this activity or advertise it on your social media).
  • To find more tour-guides and increase the maximum capacity of these activities.


Why measuring “tickets per booking” is important

Imagine you provide an activity with a maximum capacity of 16 people and you just booked 2 families with 5 members each. There are only 6 tickets left.

If your average tickets per booking number are 6.84, that means that most probably you will receive requests for 6-7 people in the future. Therefore, if you receive another request for a couple of 2 more guests, you will have 4 tickets left.

What does that mean?

Your numbers predict that it is highly probable to never have another request with 4 people or less. As a consequence, 4 tickets will remain unsold. In both aforementioned scenarios, you will know how many seats you have to fill and you may decide to promote them, with an offer for example. With kleesto, you can also learn everything about your present bookings and make smart decisions.


Overview your current bookings in a snap

Precisely above the “reports” tab on your dashboard, you can click the “bookings” tab and find how many of them are pending your approval.


The pending bookings are represented with orange colour. As you might notice, we have used the power of colours extensively to help you make decisions fast and learn how to use kleesto intuitively.

Every manager can learn how to use kleesto in a short period of time. In addition, you can train your best employees to use it and do business successfully! Nothing can stop your company from functioning properly with kleesto.

Every interaction related to your company is presented on your screen, translated into useful insights in real-time. I could praise our business analytics feature a lot more but I really like this quote that reminds us of this simple truth.

“The only source of knowledge is experience”

Why not check kleesto for yourself? It is free anyway!


Start using for free

April 21, 2019 Product